What Advantages Will It Bring about to Participate in Canton Fair?

Date:04/20/2015 11:15:02

Enterprises can show their own brand by taking part in Canton Fair and propagandize their own products through the information channels and network offered by it. Enterprises can directly communicate with the target customers in a very short time, send product information to specific customers, and get immediate reaction from them.

Canton Fair is the rendezvous point for manufacturers, wholesalers and distributors to communicate and trade. Professional exhibition is an epitome of the industries it represents. To some extent, it may just be a market, where enterprises establish and maintain their relationships with stakeholders, and build their overall images in the market.

Through the surveys and observations in the course of Canton Fair, enterprises can collect information about their competitors, distributors, and new and regular customers, and learn quickly and accurately about the latest products and new inventions at home and abroad, the current situation and the development trend of industries, etc., so as to provide basis for enterprises to make their developing strategies for the next step.

Canton Fair costs low. According to the survey made by the Commonwealth Exhibition Industry Association, Canton Fair is an effective marketing intermediary much better than sales promotion, public relationship, advertising, and so on. Finding out a customer by normal channels costs about 219 pounds, while through Canton Fair, the cost is only 35 pounds.

Canton Fair has common properties with other marketing and communicating tools. An elaborate Canton Fair can become a part of the most cost-effective marketing plan. No matter how large a company is, Canton Fair definitely can provide an excellent business opportunity. Competitiveness advantage exhibition will give enterprises a superb chance to show themselves before their competitors. The competitiveness of your company can become radiant by well-trained exhibition staff, active promotion before and during the Canton Fair, fascinating exhibition design and rigorous follow-up. Each mature exhibitors knows that, compared with other marketing tools, for example advertising, exhibiting through Canton Fair is mush better to attract new customers, find potential customers and save cost and time. Therefore, Canton Fair is known as the most effective marketing tool for enterprises.