E-commerce Becomes the Edged Tool of Industrial Development

Date:05/16/2013 07:26:09

For the crusher industry, in the era of the rapid development of the information, the crusher industry must actively change ways of thinking, promote and apply information skills, make the best of search engine and e-commerce platform and build new e-commerce model so as to shorten the distances between the enterprises and customers. In order to timely and efficiently establish cooperative relations with customers, the mining crusher industry must let e-commerce become the weapon of industrial development.

As one of the domestic mining enterprises that value the development of e-commerce, Henan Hongxing Mining Machinery Co., Ltd. thinks that we can carry out the e-commerce from the following aspects.

1. To specialize the corporate websites and establish reliable brand

The corporate websites are the platform used to unfold the network marketing, which are also the sales platforms used to show the marketing content and product information of enterprises. The mining crusher industries can make various professional enterprise websites to promote the enterprise publicity and product promotion. Hongxing Machinery takes the e-commerce sector as the development focus of enterprise and comprehensively unfold e-commerce. Currently, Hongxing Machinery has established several muhilingual enterprise websites and show the products and corporate culture in front of the home and domestic customers through the websites. For all time, Hongxing puts customers' experience a top priority on the works of network operation, continuously enhance customer awareness of corporate brand and strives to create international brand of mining machinery.

2. To make the most of search engines

Another important function of the enterprise websites is website promotion. Currently, the search engine is the most important channel for users to obtain information. The equipment manufacturing enterprises should carry out targeted web promotion according to the characteristics of different search engines. Only by doing this can they achieve a multiplier effect of web promotion. In the promotion of domestic and foreign search engines, Hongxing continuously sums up experiences in practice, learns new techniques of network marketing and strives to maximize the functions of the search engines.

3. To utilize the existing e-commerce platforms

At present, a variety of B2B platforms including Alibaba and HC network have become important channels to make propaganda for crusher industries, promote company products and build brand. These e-commerce platforms themselves have already had a large customers base. Integrating corporate websites with these e-commerce platforms will create more new sales models, bring more sales channels and opportunities and help enterprises quickly occupy effective market share.